Custom-Built Audiences and Premium Data Segments
How Forbes Premium Data Works for You
At Forbes Premium, we believe that you are what you view. We believe that the savvy use of trusted and verified first party data is the single most important aspect of an engaging and successful advertising campaign. Forbes Premium Data ensures that your ads are only seen by users who you want to see your ads — no extra eyes, no wasted impressions.
Using carefully verified, behavioral targeted data on the Forbes Premium network, advertisers can pick and chose from over 80 unique categories and subcategories to create custom, highly optimized segments. This trusted, first-party data reaches audiences broad or niche and enables advertisers to expand reach, optimize targeting, and ultimately increase ROI.
Serving as the world’s definitive source for business news since 1917, Forbes’ Premium Data platform offers unparalleled access to a highly affluent and connected audience of insiders, innovators, and influencers. Advertisers look to Forbes Premium for exclusive access to the business community and the rest of the world’s elite with custom built, highly specified data segments and exclusive targeting solutions.